Observations

Never walk the plank, never

Okay! This is what I've been saying. (on Twitter and Plurk)
Seth speaks the truth...  don't give up now. And don't procrastinate. Start that new business, or launch that new marketing campaign! Today! The time will never be more right.

Jerry Seinfeld, Bill Gates talk about nothing

How about that first Microsoft ad? See it here. Does it make sense to you? It's either the beginning of a story, or a big waste of money, or both, or neither. It was expensive, you can be assured of that. My guess is they want Gates to look like the absent-minded sage. They'll build on that story until what? Will there be an episode where Jerry does a stand-up routine? Will that really work? Maybe I'm wrong. I don't think anybody gets it... yet. How many millions will they burn through before someone actually catches on--you know, that aha! moment? Why Jerry anyway? Notice the baggy seat in his jeans? What's THAT supposed to mean? And Bill's jiggle of the tush--oh please. I'm glad someone else has thought this through already--now I can just forget about it.

The world needs better marketing tools

There are two fundamental reasons why we should strive to create the best marketing we can.

  1. To introduce great products to more people faster.
  2. To bring an early demise to crap products.

River commerce is still very cool

Savannah_5 Fernandina_4 In our super-duper, high-tech, laser-edged, digital world we can apparently get a lot of things done and get them done fast. Good for us. Still, for me, there is nothing more enjoyable and satisfying to watch than the seemingly relaxed pace of river commerce. It too is a high-tech industry, but when I’m sitting on the bank with my camera and a cool glass of iced tea, it’s more fun to overlook that fact. I wonder what Samuel Clemens would have to say about today's river traffic.

Sell. Educate. Inform. Motivate. Persuade.

  • Online. Interactive. Video. Direct Mail. Print. Editorial

"Hire Lloyd for powerful copy and great ideas!"

  • Marketing agencies, PR firms, A/V producers, and B2B marketers all call on me for clear, credible, persuasive copywriting and scriptwriting. I write marketing and corporate communications, and editorial works for all types of business-to-business and industrial marketers whose purpose is to sell, educate, inform, motivate or persuade.
  • "Lloyd, we so appreciate the way you have captured the essence of our association with your words. Your ability to communicate what we have been trying to convey is amazing." -- Beverly Babb, National Speakers Association
  • "Lloyd, the event was incredible and the video was very impressive. Thank you for your work on this project, you were great to work with...if we can ever do anything for you don't hesitate to call me." -- Doug Yonko, Hensley

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