Okay! This is what I've been saying. (on Twitter and Plurk)
Seth speaks the truth... don't give up now. And don't procrastinate. Start that new business, or launch that new marketing campaign! Today! The time will never be more right.
How about that first Microsoft ad? See it here. Does it make sense to you? It's either the beginning of a story, or a big waste of money, or both, or neither. It was expensive, you can be assured of that. My guess is they want Gates to look like the absent-minded sage. They'll build on that story until what? Will there be an episode where Jerry does a stand-up routine? Will that really work? Maybe I'm wrong. I don't think anybody gets it... yet. How many millions will they burn through before someone actually catches on--you know, that aha! moment? Why Jerry anyway? Notice the baggy seat in his jeans? What's THAT supposed to mean? And Bill's jiggle of the tush--oh please. I'm glad someone else has thought this through already--now I can just forget about it.
There are two fundamental reasons why we should strive to create the best marketing we can.
In our super-duper, high-tech, laser-edged, digital world we can apparently get a lot of things done and get them done fast. Good for us. Still, for me, there is nothing more enjoyable and satisfying to watch than the seemingly relaxed pace of river commerce. It too is a high-tech industry, but when I’m sitting on the bank with my camera and a cool glass of iced tea, it’s more fun to overlook that fact. I wonder what Samuel Clemens would have to say about today's river traffic.
Recent Comments