Times are tough.
Times are terrible.
This is not the time for hardcore, in your face selling tactics.
Do this instead.
Get back to basics.
Join the conversation.
Don’t be a bore.
Say something that resonates with your audience.
Follow up appropriately.
Sell. Educate. Inform. Motivate. Persuade.
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"Hire Lloyd for powerful copy and great ideas!"
- Marketing agencies, PR firms, A/V producers, and B2B marketers all call on me for clear, credible, persuasive copywriting and scriptwriting. I write marketing and corporate communications, and editorial works for all types of business-to-business and industrial marketers whose purpose is to sell, educate, inform, motivate or persuade.
- "Lloyd, we so appreciate the way you have captured the essence of our association with your words. Your ability to communicate what we have been trying to convey is amazing." -- Beverly Babb, National Speakers Association
- "Lloyd, the event was incredible and the video was very impressive. Thank you for your work on this project, you were great to work with...if we can ever do anything for you don't hesitate to call me." -- Doug Yonko, Hensley
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Recent Posts
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Only a super copywriter could distill it down to the most effective words. Well done!
Posted by: ethnicomm | October 17, 2008 at 04:10 PM
For me, yesterday's theme was context, today's is dialogue...you've managed to marry them succinctly! Follow-up appropriately is where I, and many others I believe, struggle. How to do so authentically without spamming is a bit of a fine art.
Posted by: Keli | October 17, 2008 at 04:54 PM
ethnicomm, thank you! If I had more time, I could have written even fewer words.
Keli, thanks for your comment. And thankfully, we are the caring artists.
Posted by: Lloyd Lemons | October 17, 2008 at 05:23 PM