Is your audience hearing what you're telling them?

That is such an important question.

Because, often marketers get complacent. They go along, day-to-day, creating marketing messages and assuming that everyone knows what they're talking about. But do they? Is the real message getting through?

Remember Joe Cocker? Okay, well anyway, back in the day he was quite a popular entertainer. Watch this video clip on Frank Martin's blog Marketing Magic. It illustrates how many marketing messages today get lost in the translation. It's entertaining. It's absolutely hilarious. And it drives the point home.

When you're creating messages for your company, be sure to ask someone if they get it. It could save you a lot of costly disappointment.