Seth Godin brings back the list

Seth Godin recently re-published a great list of "What Every Good Marketer Knows". Most of these knowledge nuggets have been true for years, but it's useful to be reminded of them over and over again. While the entire list is a treasure trove, I do have my favorites.

• Good marketers tell a story.
• You’re not in charge. And your prospects don’t care about you.
• Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.

Read the entire list, and share it with your marketing people--that's everybody in the company BTW.