Why? Is it poorly written? Miss-targeted? Does the message have any redeeming value? If you're frustrated because you can't seem to improve open rates and click-through rates, don't succumb to the knee-jerk reaction that e-mail marketing just doesn’t work for you. There may be a bigger, yet oh-so basic reason. Before you give up on a worthy medium, read Nick Usborne’s advice in his recent article: Successful Email Campaigns Are Built on One Thing Only – Reputation.
Take note of that stuff on ISP filters -- very interesting. And if that makes you feel nervous, consider this: “20% of people use the ‘Report as Spam’ button as an easy way to unsubscribe.” Be careful what you say, how you say it, and to whom you’re saying it. Your reputation precedes you.
Comments