Things I know about marketing...

* Companies waste billions of dollars on marketing every year, and put good products at risk, because they overlook the story they should be telling. Instead they spend their time, energy, and budget on the latest good-looks and digital gimmickry.
* Simplicity of message will always outsell the irrelevant, the convoluted, and the esoteric.
* Good graphics are wonderful, but if you expect to sell products, services, and ideas, you must put words into people’s heads and mouths. You must tell your story. It’s the story that gets told over and over again. It’s the story that creates word-of-mouth advertising. It’s the story that gets remembered.
* An easily read story is damned hard writing.